Resources
Free guides for every step.
Plain-spoken, no-fluff articles for families learning the recruiting process. Read them on the bus to practice — they're built that way.
The freshman year recruiting checklist (yes, freshman year)
What to do — and what to ignore — when your athlete is just starting high school.
The coach email that actually gets a reply
A template, a teardown, and the five mistakes that send your email straight to trash.
Reach, fit, likely — building a target school list that works
How to balance ambition and realism when you build your list of schools.
When to step in (and when to step back) as a recruiting parent
The hardest part of the process isn't the athlete's — it's yours.
What college coaches actually watch in the first 30 seconds
Your highlight film has fifteen seconds to earn the next minute. Here's how.
Understanding athletic aid, equivalency, and the real cost of yes
A plain-English guide to how athletic scholarships actually work.
The URECRUITU Substack
Essays, breakdowns, and recruiting playbooks.
Coach Kito publishes straight-talk essays on recruiting strategy, mindset, and the real decisions families face — free in your inbox.
The URECRUITU Podcast
Conversations that cut through the noise.
Real talk on recruiting, athlete mindset, and what families should know — straight from Coach Kito and the coaches, parents, and players in the game.
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