About

A decade inside college athletics — now in your corner.

URECRUITU was founded by Coach Kito Delgado, a former Division I assistant who spent ten years on the recruiting side of the table. After watching too many talented athletes get lost in the system, he started URECRUITU to give families the kind of guidance only an insider can offer.

His philosophy is simple: the right fit beats the biggest offer. He measures success by where his athletes are four years after they sign — not the day they commit.

Coach Kito Delgado, founder of URECRUITU

Kito Delgado · Founder & Head Coach

10+ yrs

On-campus recruiting experience

3 divisions

DI, DII, DIII & NAIA relationships

All sports

Football, soccer, basketball, lacrosse, more

Bio

Meet Coach Kito

Kito Delgado is a former Division I football player, recruiting coach, and founder of URECRUITU.

After navigating his own recruiting journey — from high school athlete to Division I football player at Boston University and Northeastern University — Kito developed a passion for helping student-athletes and their families understand what it really takes to get recruited.

With more than 20 years of experience in sales, leadership, and relationship building, Kito brings a unique perspective to recruiting: it's not just about talent, exposure, or highlight videos. Recruiting is about communication, positioning, persistence, and building relationships.

Through URECRUITU, Kito provides athletes and families with practical recruiting strategies, honest advice, and actionable tools to help them take control of their recruiting journey.

His mission is simple:

College Recruiting Starts With YOU.

Compete.

— Coach Kito

His philosophy

Five principles, no shortcuts.

  1. 01

    Honesty over hype.

    Coach Kito tells families what they need to hear, not what they want to hear.

  2. 02

    Academics first.

    The degree outlasts the eligibility. Always.

  3. 03

    Athletes lead.

    Parents support. He coaches the student-athlete to own the process.

  4. 04

    Fit over fame.

    The right roster spot beats a famous logo every single time.

  5. 05

    The work shows up.

    Recruiting rewards consistency. He holds the calendar.