URECRUITU
College Recruiting starts with YOU.
Game-changing strategy and no-nonsense accountability from a coach who does this different. I guide student-athletes and their families through every step of the college recruiting process — from first email to signing day — so you take control and own your future.
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The reality
Why work with a recruiting coach?
Most families don't understand the college recruiting process. High schools don't offer real recruiting guidance, and not every kid has access to elite club teams coached by people with a Rolodex of D1 contacts.
The reality for most recruits is they fly completely under the radar and will go unseen — unless they develop a strategy and deploy a proactive approach.
Parents invest in personal trainers, private tutors, club teams, position coaches, camps, and showcases — all to give their athlete a competitive edge. But when it comes to the process that actually determines their next four years and beyond, most families leave recruiting to chance.
That's where I come in.
Every family starts the same way
It begins with a dream.
To keep playing the game they love. To earn a roster spot, maybe a scholarship, and a college experience built around something they're great at. It's a dream worth chasing — but the path is narrower and more competitive than most families realize.
This isn't about chasing the pros.
For the vast majority, the goal isn't the NFL or the national team — it's using their sport to open the right academic door, at the right school, with real support. That's a winnable game with the right plan.
~8,000,000
high school athletes
~560,000
NCAA college athletes
~2%
reach Division I
Source: NCAA Estimated Probability of Competing in College Athletics, 2024–25.
And the game just changed
The rules changed in 2025. Most families haven't caught up.
The House v. NCAA settlement rewired college sports overnight. What worked for the kid up the street three years ago is already obsolete. Here's what your family is actually recruiting into:
Rosters got smaller
New caps — 105 in football, 28 in women's soccer — cut roughly 5,000 athletes nationwide. Walk-on spots are vanishing.
Scholarships got flexible
Every D1 sport is now "equivalency": coaches give full, partial, or no aid. Most offers are partial — and stretched further than ever.
The portal raised the bar
Your athlete now competes with experienced transfers for the same spot. Coaches can fill a need instantly from another roster.
Academics are the new currency
With aid split across more players, strong grades unlock partial-ride + academic-money combinations that coaches love.
Source: House v. NCAA settlement (effective July 1, 2025); NCAA Division I roster-limit legislation.
Why "if they're good, they'll be found" fails
Recruiting is an iceberg.
Families pour everything into the part everyone can see. But offers are won in the 90% beneath the surface — the work no one claps for.
What families see · the 10%
Highlight videoThe big showcaseThe offer letterCamp invitesCommitment videoSigning ceremonyWhat actually earns the offer · the 90%
Being overlookedRejectionSilenceBeing ghostedNo responseSelf-doubtUncertaintyEmpty inboxUnanswered emailsSleepless nightsAnxietyPressureHeartbreakCold outreachFollowing upBetting on yourselfFilm editsWeight room morningsExtra repsPosition battlesFighting for repsLong oddsDelayed gratificationTrusting the processKeeping faithMental toughnessResilienceThe 10% everyone sees starts with the 90% no one does. We walk your family through both — so you're never navigating it alone.
Meet Your Coach
Hi, I'm Coach Kito.
I'm a former college athlete who's spent years on both sides of the recruiting table — chasing the dream myself and now guiding families through one of the most important decisions of their lives. I built URECRUITU because too many talented student-athletes get lost in the noise, and too many families navigate this process alone.
With 25 years of business-to-business sales experience and over a decade leading sales teams, I approach recruiting through a sales lens. I build relationships, tell your athlete's story with conviction, and execute with the same discipline that closes deals in the boardroom — all deployed for the benefit of your family.
My approach is simple: honest feedback, a clear plan, and steady coaching from your first outreach email all the way to signing day. No hype, no shortcuts — just relentless accountability and game-changing strategy.
Why families choose us
I've been where your athlete is going.
I earned a full ride to Boston University — then the program was cut after my freshman year. I had to navigate recruiting all over again, and earned a second full ride at Northeastern. I made the mistakes so your family doesn't have to.
Recruiting is sales — and I've closed for 25 years
Two and a half decades in B2B sales. I teach your athlete to tell their story and build real relationships with coaches.
Thousands of families guided
100+ podcast episodes, keynotes, and one-on-one coaching from first email to signing day.
Honest, every time
No hype, no false promises. Just a clear plan, real feedback, and relentless accountability.
What he does
A coach in your corner.
Every family's path looks different. His work meets you where you are — freshman year fundamentals, junior-year outreach, or senior-year decisions.
Recruiting Strategy
A realistic, sport-specific roadmap built around your athlete's level, academics, and goals.
Outreach & Highlights
Coach-grade emails, recruiting profiles, and highlight film direction that actually get opened.
Academic Fit
Aligning athletic opportunity with majors, financial aid, and four-year fit beyond the sport.
Offer Navigation
Comparing offers, negotiating aid, and choosing the right home — without the pressure.
The Process
A path, not a pitch.
He works the same way college coaches do — methodically, on a calendar, with honest feedback at every checkpoint.
01
Discovery
A free call to understand your athlete, academics, and ambitions.
02
Game Plan
A written recruiting plan with target schools, timeline, and milestones.
03
Execution
Weekly coaching on outreach, film, visits, and conversations with coaches.
04
Decision
Evaluating offers and committing with confidence — academically and athletically.
For families
You don't have to figure this out alone.
The recruiting world has changed dramatically — NIL, transfer portals, shrinking rosters. He translates the noise into a plan you can actually follow as a family.
- Honest assessment of your athlete's recruiting level
- Clear weekly tasks — no guesswork for parents
- Direct relationships with college coaches across divisions
- Academic and financial fit, not just athletic fit
Why outreach is a craft, not a blast
A D1 coach can get 200+ recruit emails a month.
Most are deleted in seconds. The difference between ignored and recruited is the message itself — and the follow-up behind it.
Coach's inbox
47 unread
- Deleted
Unknown recruit
"Looking for an opportunity"
- Deleted
A. Player
"Please recruit me!!"
- Ignored
Recruit2027
"My highlights" — no position, no grades
- Opened · Replied
Jordan M. — LB, Class of 2027
"6'2 LB · 3.8 GPA · fits your 3–4 — film inside"
- Deleted
Unknown
"Fwd: highlight link"
This is the work. We help your athlete write the email that gets opened — and the follow-up that turns it into a conversation.
Where should you be?
The recruiting timeline — by grade.
Find your athlete's grade. See exactly where you should be right now. Most families discover they're 1-2 years behind — and that's the moment a coach changes the math.
9th Grade
Set the GPA and start filming.
- Lock in academics from day one
- Begin a highlight-clip habit
- Family vision conversation
10th Grade
Build the profile. Send the first emails.
- Recruiting profile live
- First 3-5 min highlight reel
- 30-50 school long list
- Camps where target coaches attend
11th Grade
This is where most families wake up too late.
- SAT/ACT locked in
- Updated film every season
- Unofficial visits to top 10
- Narrowed to 12 mutual-interest schools
12th Grade
Compare offers. Commit with conviction.
- Senior film released early
- Official visits booked
- Side-by-side offer comparison
- Negotiate athletic + academic aid
Not sure where you stand? Find out in 15 minutes.
Book a free recruiting auditThe Parent's College Recruiting Checklist
The grade-by-grade roadmap I wish every parent had on day one — plus the 5 mistakes that quietly cost families scholarships every year.
- 9th → 12th grade checklist (what to do, when)
- 5 most expensive recruiting mistakes
- Parent self-check: are you actually doing enough?
Success Stories
Real families, real results.
"Two emails in nine months had gone nowhere. After one month of coaching, my son was on the phone with coaches every week. The system works."
The Thompson Family
Football
"The target list process alone was worth it. We went from 50 random schools to 12 that actually made sense. Two offers followed within weeks."
David & Linda P.
Soccer
"From zero recruiting interest to four offers in three months. The structure, accountability, and honest feedback made all the difference for our son."
Michelle & Greg T.
Football
"We came in thinking D1 was the only goal. Coach Kito helped our daughter see that the right D3 program was actually her dream school. She's thriving."
The Rodriguez Family
Soccer
For parents
Questions every parent asks.
Honest answers — the same ones I give on every free call.
The smartest investment in the journey
You've already invested in the talent. Protect it.
Families pour years into trainers, club fees, camps, and showcases — all to build the athlete. Yet the process that decides the next four years and the size of the bill is usually left to chance.
Aid adds up
A partial athletic offer stacked with academic money can be worth tens of thousands a year — for four years.
The wrong fit is expensive
A bad match means transferring: lost credits, a lost season, and a second tuition bill. We help you get it right the first time.
A fraction of one season
Coaching costs less than a single year of club or showcase travel — pointed at the decision that matters most.
We don't sell exposure. We protect the investment your family has already made — and give your athlete the best shot at the right home.
Let's map your path forward.
Free 15-minute recruiting audit. We'll pressure-test where your athlete stands and give you 2-3 specific moves to make this month — no pitch, no pressure.
Book your free auditPersonal reply within 24 hours · No long-term contracts